10 YEARS ICT TREND ANALYSIS AT RABOBANK
In this 112 page book Ruud Smeulders demonstrates the use of trend watching as a powerful tool in innovating your business. It explains, by describing ten mega-trends, how trend watching helped the Rabobank improve their business in the past ten years. Interviews with people from the Rabobank and external experts illustrate the process. This book is published by Second Sight.
In this 112 page book Ruud Smeulders demonstrates the use of trend watching as a powerful tool in innovating your business. It explains, by describing ten mega-trends, how trend watching helped the Rabobank improve their business in the past ten years. Interviews with people from the Rabobank and external experts illustrate the process. This book is published by Second Sight.