Three generations of the family Van Weel from Rhoon made their business in trailer manufacturing. Custom made trailers and trucks. Over the years EBO Van Weel specialized in mobile road markings. Now the youngest generation pushes the business into the new era by developing software and making innovative alterations to their mobile displays. This new generation of traffic information systems is energy efficient and easy to use.
Yvo the Ruiter (The Affair) asked me to join forces and create the new identity for EBO Van Weel.
We developed their brand strategy and designed a clear fundament for their brand and sub devisions. We created their new visual identity, including logo, pay-off and visual language. We developed a small campaign to support the launch of the VW 1700S Solar and Traffic Fleet software on the Infra-Tech 2013 in Rotterdam.