![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/80f883f0-ccb0-4400-a13a-1a3a902b4c3b_rw_1200.jpg?h=4ed04a994020be66708dbe408f935a37)
Visual identity for the municipality of Dordrecht
One graphical element, that resembles the contour of the island the city is situated on, combined with a simple set of rules creates a distinct language. Endless combinations of the element result in a dynamic visual language with a strong character that is immediately identified as the City motif. The new heraldic language unites several sub-identities with the municipal identity and allows parties to create specific communication with their audiences. A custom made model created insight in the way to manage the new visual identity.
A uniting style that is simple and fun to work with, were the demands in the designbrief. This work is created at Barlock.
Corporate identity | Sub-styles | Logo re-style | Style definition | Implementation
A uniting style that is simple and fun to work with, were the demands in the designbrief. This work is created at Barlock.
Corporate identity | Sub-styles | Logo re-style | Style definition | Implementation
![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/1551298c-27e8-4778-86bf-4331c1b8e53f_rw_1200.jpg?h=bcfdb6e60553197d06742a7d1d1c13d9)
![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/879aa1ab-304d-4a4d-9799-99bbd19dc2da_rw_1200.jpg?h=a99b640a9865d5ba4040a8b80f9363bb)
![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/14ec0ff5-a5dc-439e-b02d-95eed19b1279_rw_1200.jpg?h=7731a9f84acbed7b226fc07ed7f706a0)
![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/323924d4-8c92-4482-bf07-45199c4d287d_rw_1200.jpg?h=17ae72dd11fa9b7ab8c2c32b4c77ecda)
![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/07cdfae2-3f58-4f35-82d7-6c2a925cba6b_rw_1200.jpg?h=5e1a255ea300a58316fd8e3bfb4feb43)
![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/660a188f-7d30-4374-b6a9-7e0d2d55e2f8_rw_1200.jpg?h=2601964e61568f16cbe3f51da4b874c7)
![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/31263dcc-a630-43d0-99d1-453e9e747ad2_rw_1200.jpg?h=ff00472b618255382d2c48a15a514467)
![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/b025eecd-7bdd-4511-9c47-48365d8b8069_rw_1200.jpg?h=6d74a60935a8b502d2276e489f7179b0)
![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/e6b42d16-ee9e-4ad9-9393-048d71407064_rw_1200.jpg?h=2a6cc0240f3fb7a5c91976ad64940c30)
![](https://cdn.myportfolio.com/27706dea-5fbb-4756-b8c8-41c81f36ccce/1c8ca2d7-ec0a-4010-8b75-e6c5e199f1b5_rw_1200.jpg?h=02bd5ff598ea60d2504576ee2df6fc77)
Artist impression of the City motif implemented on a square in Dordrecht