RABOBANK


BOOK: TEN YEARS OF ICT-TRENDS




In this book Ruud Smeulders demonstrates the use of trend watching as a powerful tool in innovating your business. It explains, by describing ten mega-trends, how trend watching helped the Rabobank improve their business in the past ten years. Interviews with people from the Rabobank and external experts illustrate this process. This book is published by Second Sight.

Book: 24x17cm, 112pages

secondsight.nl